Oman’s tourism office in Paris to close in September
Oman’s representation office in Paris, open since 2002 and led by director Rania Khodr, will close permanently on 20 September after nearly two decades of promoting the sultanate to French travellers.
The Oman tourism representative office in France, opened in 2002, will close in September, its director Rania Khodr announced at a press conference. The decision—made by Oman’s Ministry of Tourism after two years of reflection—takes effect on 20 September 2021.
Shifting Oman tourism strategy
This closure follows a strategic shift in how Oman promotes itself: the ministry now favours other marketing channels. Khodr emphasised that the move gives partners time to adjust and return with alternative ways of working together.
A positive legacy for Oman’s tourism in France
Despite the sadness, Khodr highlighted tangible results from nearly two decades of presence: annual French visitor numbers rose from 2,000 in 2002 to 60,000 in 2019—Oman’s pre-pandemic peak. By May 2021 the figure had already reached 26,000, nearing pre-crisis levels.
Building a strong image in France
Khodr attributes that success to the office’s ability to craft a compelling image of Oman for French audiences. She thanked both Omani and French authorities, her team and partners for their support over the years.
Why Oman is drawing more travellers
Oman, on the south-eastern tip of the Arabian Peninsula, is fast becoming a hotspot thanks to its mix of cultural and natural riches. Its capital, Muscat, offers stunning landmarks such as the Al Bustan Palace—a five-star royal resort—and the Royal Opera House.
Historic Muscat: a treasure trove of architecture
The old city is packed with architectural gems: merchants’ houses with intricately carved wooden bay windows and balconies that recall the seafaring past. The glowing #ExperienceOman sign along the twisting Matrah corniche underscores the nation’s determination to share its unique heritage.
What’s next for Oman marketing in France
Although the closure marks a turning point, Oman’s growing popularity in France is unlikely to stall. Partners and tourism professionals will continue collaborating to showcase the country’s strengths and bring even more French visitors.
New partnerships ahead
Even without a Paris office, Khodr expects new forms of collaboration to emerge, keeping the momentum alive. Omani and French officials and industry players are now expected to redouble efforts to maintain the positive trend of recent years.
A specialist in regulatory monitoring and a content destination expert, she analyzes daily changes in entry formalities to turn complex administrative processes into practical guides. Her role blends ground-level expertise with technical precision to ensure the reliability of the information provided to travelers.
