2022 Tourism Barometer: Findings Exposed
Key insights from the 2022 Tourism Barometer reveal resilient industry sentiment, shifting travel patterns, and insurance adoption amid changing health policies.
A few weeks ago, we asked travel professionals this question:
How is the recovery shaping up for you and your clients?
Our first thanks go to all the professionals who took time to share their insights in this survey.
Understanding their outlook and fresh traveler priorities post-pandemic was vital in mapping how tourism might evolve over the coming months.
Highlights include:
Half of respondents never wavered in their commitment to the profession and did not consider changing careers
38.3 % reported that border reopenings only moderately boosted bookings, with Europe remaining the top destination for 86.4 % of travelers
The top trip-killer cited by 84.5 % of respondents was shifting health-policy mandates
85.9 % of tourism pros currently offer—or mandate—travel-insurance enrollment for every client since the pandemic
One-third of survey-takers have seen a new client segment since the crisis, 75 % of whom are traveling solo
Explore the full findings in our infographic WHAT’S AHEAD FOR YOU AND YOUR CLIENTS and in our partner TourMaG’s coverage.
👀 Stay tuned: more barometers are due soon, and we’ll unpack these results in person at IFTM Top Resa, September 20–22, 2022.