The Visamundi team has teamed up with the media company TourMagknown and recognized in the world of tourism, to launch the new barometer dedicated to travel professionals !
March 2020. International borders closed, travel completely halted, planes grounded, confinement, tourist activity on hold, patience and caution.
Two springs laterWhere are we now? What's happened since then?
As we've already heard, travellers seem to have changed their consumption habits, but to what extent? What about the management of travel agencies and tour operators in a post-Covid era? What's more, health regulations have not yet been completely abolished... how can we, as tourism professionals, adapt and offer our customers an increasingly high-quality service?
With this survey, we would like to hear from professionals about the evolution of their business and the new needs of their customers in a post-Covid era.
In March 2020, the sector experienced an abrupt rupture: borders closed, planes grounded and tourist activity placed under the sign of forced patience. Two springs later, the landscape has changed radically. While the desire to get away from it all is intact, the rules of the game have changed and professionals now have to deal with transformed customer expectations and increased administrative complexity. It is precisely to decipher this new reality that we are launching this unique barometer, dedicated to tourism experts.
The aim of this survey is to gather direct feedback from those working in the field on the evolution of their profession. The daily lives of travel agencies and tour operators are now marked by persistent logistical challenges, as our analysis of administrative procedures underlines. Indeed, managing formalities has become a major sticking point, with half of all professionals claiming to encounter concrete difficulties when applying for a visa on behalf of their customers. Communication with official bodies also remains a major obstacle: one in two professionals has difficulty contacting consulates, and a quarter experience complications in direct exchanges.
The aim of this barometer is to understand how these obstacles impact the quality of the service offered. For individuals, the situation is just as delicate. One person in two feels lost when faced with the number of documents to be provided, while half of all travelers consider waiting times to be too long. Geographical accessibility remains a major constraint, with a third of users finding depot centers too far from their homes. These preliminary data show that the need for support has never been so vital in overcoming time and language barriers.
By taking part in this survey, professionals are helping us to sketch out the contours of the post-Covid travel agency. It's no longer just a matter of selling a destination, but of securing a customer journey that has become more uncertain. Your answers will help us to identify new growth drivers and innovative solutions capable of simplifying the lives of travellers and their advisors.
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