The Oman Tourist Office in France, created in 2002, will close its doors in Septemberannounced its director with emotion Rania Khodr at a press conference. The decision, taken after two years' consideration by the Omani Ministry of Tourism, will be effective from September 20.
Oman changes its tourism strategy
This closure follows a change in Oman's tourism strategy, which now intends to concentrate on other means of promotion. Indeed, Rania Khodr explained that the purpose of the announcement was to give the office's partners time to adapt and come back to them to consider other forms of collaboration.
Positive results for the Oman Tourist Office in France
Despite the sadness of the closure, Rania Khodr is delighted with the results achieved over the years of her presence in France. Indeed, the number of French visitors to the Sultanate of Oman has risen from 2,000 in 2002 to 60,000 in 2019, the benchmark year before the health crisis. From January to May 2021, 26,000 French visitors were recorded, close to pre-pandemic figures.
A positive image for the destination in France
The success of the Oman Tourism Office in France is due in particular to its ability to develop a the destination's image to the French public. The director expressed her gratitude to the Omani and French authorities, her team and all the partners who have supported her during this adventure of almost two decades.
Oman, a booming tourist destination
The Sultanate of Oman, located in the south-east of the Arabian Peninsula, is attracting more and more visitors thanks to its cultural and natural riches. Its capital, Muscat, offers an exceptional panorama, with emblematic landmarks such as the Al Bustan Palace, a genuine five-star royal palace, and the Royal Opera House.
Muscat, a historic city to discover
Muscat's historic city center is brimming with architectural treasures, including ancient residences with moucharabiehs and wooden balconies that belonged to wealthy shipowners in the days of the great Arab navigators. The illuminated sign #ExperienceOman sparkles on the winding corniche of Matrah, testifying to the country's determination to promote its unique heritage.
What future for the promotion of Omani tourism in France?
Although the closure of Oman's tourism office in Paris marks a turning point in the promotion of the destination, the boom in Omani tourism in France is unlikely to stop anytime soon. Indeed, partners and professionals in the sector will be able to continue working together to promote the country's assets and attract ever more French visitors.
Future collaborations
Despite the imminent disappearance of the Paris office, Rania Khodr hopes that new forms of collaboration will be launched to further develop Omani tourism in France. The Omani and French authorities and all those involved in the sector will need to redouble their efforts to maintain the positive momentum of recent years.
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