Thailand is facing a new tourism boom after pandemic-related restrictions. With efforts to encourage sustainable tourism and strengthen its position as a destination of choice, the country is ready to welcome a growing number of visitors.
Teerasil Tapen presents Thailand's new strategy at IFTM in Paris
At the International Tourism Fair Top Resa - IFTM, Teerasil TapenRegional Director for Europe, Africa and the Middle East of the Tourism Authority of Thailand presented the main thrusts of Thailand's tourism strategy. After a year 2020 marked by the global health crisis, Thailand was keen to make its offer more attractive and propose concrete solutions to the challenges posed by the pandemic.
Committing to sustainable development with the project Sustainable Tourism Acceleration Rating
To strengthen the sustainability of tourism activities and enhance its position as an ecologically responsible destination, the country has launched the Sustainable Tourism Acceleration Rating project. The aim of this initiative is to align the sector's activities with 17 sustainable development goals defined by the United Nations. Companies meeting the self-assessment criteria will receive a "Sustainable Star" certificate valid for two years.
Focus on Thai culture as a driving force for tourism
In addition to its efforts to encourage responsible tourism, Thailand is also seeking to develop new strategies to promote its rich culture as a key element of its tourist appeal. Based on an approach structured around the " 5 F "The country intends to promote its gastronomic heritage, traditional festivals, fashion, cinema and combat sports.
The logistical challenges of international flights
Teerasil Tapen also focuses on the problems encountered all over the world when flying between different destinations, with possible health restrictions hampering optimal travel operations.
A more flexible visa policy to attract more French visitors
- Increase in the number of visa-free days from 30 to 60 days. Discussions are underway within the government, which had hesitated to extend the 45-day exemption.
- Introduction of an entrance fee of around €7 to cover healthcare costs and improve tourism infrastructure
An ambitious target: 30 million visitors by 2023
Thanks to these initiatives and a revitalized tourism sector, the Thai government hopes to achieve a target of 30 million visitors at 2023This would be almost three times the 11 million people expected by 2020.
Thailand therefore seems determined to position itself as a flagship destination for French travelers, with offers adapted to current concerns, particularly in terms of sustainability and cultural authenticity.
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