In 2023, Singapore's tourism sector enjoyed an impressive recovery, exceeding initial forecasts. With the arrival of 13.6 million international visitors and tourism revenues estimated at nearly S$26 billion, the sector's performance proved to be a success beyond expectations.
Unexpected success for Singapore
The recovery of tourism in Singapore in 2023 has been stronger than expectedwith total international arrivals reaching 13.6 million. Tourism revenues are expected to reach between S$24.5 and S$26 billion, surpassing the targets set by the Singapore Tourism Board (STB) for 2023, which were S$18-21 billion.
Key figures for the sector
- The number of French tourists has risen considerably, with 164,260 arrivals in 2023, up +90% on the previous year.
- The average length of stay in 2023 was 3.8 days.
- Tourist spending in all categories either exceeded or approached pre-pandemic levels.
The strong upturn in tourism in Singapore is partly due to the organization ofprestigious international eventsThese events have helped reinforce the city's image as a regional hub for business and leisure travel. Highlights include trade shows such as SILMO Singapore Or Transport Logistic Southeast Asiaas well as cultural events such as ART SGSoutheast Asia's largest art fair.
Alongside events, Singapore's hotel sector has also played an important role in this recovery. In 2023, the average hotel occupancy rate was 80%. Increased demand for both business and leisure stays was a key factor in this performance.
A winning strategy to attract more visitors
According to Melissa OwSTB General Manager, the strategy adopted to attract a large and diversified tourist clientele, including both short- and long-distance markets, has been a success. contributed significantly to increased visitor numbers and growth in tourism revenues. Interestingly, French tourist arrivals reached 164,260 in 2023, up +90% on the previous year.
Singapore, a major hub for the MICE and leisure sectors
Thanks to its strategic geographic location and the organization of major international events, Singapore has succeeded in establishing itself as a leading a must-see destination for business travel and MICE (Meetings Incentives Conferences Exhibitions) tourism. Events such as Bar Convent Singapore and the annual meeting of the International Trademark Association have helped to reinforce this image.
In the leisure sector, Singapore has also set itself apart by enriching its cultural and artistic offering. Events such as ART SG and Singapore Art Week have added a new dynamic to the city's urban life and attracted more tourists.
An encouraging upturn for the future of the sector
In view of these promising results, it is clear that Singapore's tourism sector is on the rise. on the road to recovery. The authorities' efforts to develop the hotel industry and host new international events are testimony to their determination to make Singapore a preferred destination for travellers from all over the world, whether they come for business or pleasure.
How do I travel to Singapore as a European?
European Union citizens can visit Singapore without a visa for a stay of up to 90 days.
Passports must be valid for at least 6 months after the date of return.
A finish card, named SG Arrival Cardis to be completed by all travelers, regardless of their vaccination status. It replaces paper arrival and health declaration forms.
It can be completed online between 3 days and 2 hours before arrival in Singapore on the official website or via the mobile application myICA. You'll need your passport, plane ticket and address for your stay in Singapore. The filling-in process is simple and takes around 5 minutes, ending with the receipt of a confirmation e-mail with a QR code to present to the control authorities.
There SG Arrival Card has no consular fees. Failure to complete the SG Arrival Card may result in a fine of SGD 20,000 (14.022 €).
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